To Score or Not to Score? Estimates of a Sponsored Search Auction Model
نویسندگان
چکیده
منابع مشابه
To Score or Not to Score? Estimates of a Sponsored Search Auctions Model
We estimate a structural model of sponsored search auctions at “Website X”, one of the largest online marketplaces in China. We use the estimates to address the distributional and revenue impact of “scoring” the auction, which is a way for shopping websites to reward larger merchants (by penalizing smaller merchants). We find evidence of horizontal differentiation in preferences, as merchants o...
متن کاملDivision of the Humanities and Social Sciences California Institute of Technology Pasadena, California 91125 to Score or Not to Score? Estimates of a Sponsored Search Auction Model
We estimate a structural model of a sponsored search auction model. To accommodate the “position paradox”, we relax the assumption of decreasing click volumes with position ranks, which is often assumed in the literature. Using data from “Website X”, one of the largest online marketplaces in China, we find that merchants of different qualities adopt different bidding strategies: high quality me...
متن کاملTo Score or Not to Score? Structural Estimation of Sponsored Search Auctions
We estimate a structural model of a sponsored search auction model. The econometric model matches two pieces of data for each auction: (i) the allocation of sponsored search listing to the bidders; and (ii) the per-click prices paid by the winners. To accommodate the “position paradox”, our model relaxes the assumption of decreasing click volumes with position ranks, which is often assumed in t...
متن کاملTo Score or Not to Score? How to Triple Insights for Participatory Design
Studies recording the number of user insights into data are used in the evaluation and comparison of Visual Analytics tools. However, such insight studies are based on varying definitions of insights, measure different qualitative and quantitative dimensions, and are seldom used during the participatory design phase of Visual Analytics tools. We introduce three levels of insight methodology to ...
متن کاملTo score or not to score: a qualitative study on GPs views on the use of instruments for depression.
BACKGROUND To improve the detection, diagnosis and follow-up of depression in primary care patients, it has been proposed that GPs should employ assessment instruments as a complement to the consultation. However, most GPs do not use such instruments routinely. OBJECTIVE To explore perceptions of Swedish GPs on the use of instruments in the medical consultation. METHODS Twenty-seven GPs dis...
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ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2015
ISSN: 1556-5068
DOI: 10.2139/ssrn.2564735